Get started with the START formula

If you are an organization that needs to develop its own applications, you currently face a great challenge whether you decide to do it internally or through a specialized company: knowing how to correctly understand your needs or opportunities, to hire and train the professionals who will carry out work and choosing the most appropriate technologies are just examples of aspects to consider. We, as a company dedicated mainly to software development, have identified certain key competencies that have helped us to be increasingly efficient in this task over the years. We have grouped them together in a formula called START, which stands for: Standard, Team, Agile, Rapid and Transparent.


When it comes to developing software, we must bet on standard, solid, well-documented technologies that make life easier for programmers. They know them, they know how to use them, and they find it very useful to learn them, since it allows them to grow and keep up in the market as professionals. But it is not enough that they are popular technologies or that they are fashionable in that moment, but it is important to select only those that are here to stay and that genuinely offer long-term continuity. Your applications must last for many years and to do this they have to be based on technologies that are maintained over time and evolve, as well as being open source to avoid getting stuck with proprietary systems.

trained team


Starting a project costs a lot of effort and you require qualified and 100% involved people. This is a real problem when software is not the focus of your business, and even when it is, it can be very difficult to take on projects that imply an increase in staff. How many people do I need to hire? Will they be good enough? Will they integrate well into my teams? How much time will I invest in training them? Will I have enough work to keep them on staff? These are just some of the questions that may arise in this complicated situation.

The ideal situation would be to be able to rely on the team from the beginning of your project, trained in the technologies that will be used and ready to start working, under your leadership or with your own project manager. A united team, with low staff turnover and harmony among its members, with common objectives and fully involved in the work. In addition, if working with an external team, you can have the necessary people at the right time, saving you laying off or having more programmers than your current work really requires.


Clearly before you start developing your applications you already have an idea about what they should solve and how much you are willing to invest in them. Another very different thing is to know exactly what requirements must be met at the functional and technical level. Agile methodologies are precisely responsible for addressing this problem by giving a different approach, in which the company and programmers form a single team. You define which are the most important requirements to be developed in each stage or sprint, and from there an iterative process begins, in which the result is enriched with feedback. It is about progressing steadily and progressively, forming part of a team certified in prestigious practices, such as SCRUM and DevOps.


Even if you use standard technologies to develop your applications, it does not make sense to start from scratch in every project. It is much more effective to reuse assets and open-source architectures that already exist and that can be incorporated into your project without additional cost to cover the part that is common to most applications. This allows you to save time and effort in the part of the development that is more routine and that does not provide unique value to your applications, being able to focus on innovating in the functionality of the program.

And what are the advantages of rapid development? Undoubtedly, the most evident is the increase in competitiveness, since it reduces the time and resources invested in the creation of such applications, but also the time saved by each programmer can be used to continue developing other applications, so that you can produce more without having to increase your staff.


In the world of software, it is important to know who works for you, whether you are part of your staff or not. You must know the people involved in your projects, be continuously updated on what they do and verify that they are doing their job.

To do this you must have a team that is always accessible, even if they do not work in your facilities, having the possibility of contacting them at any time by video conference. In addition, it is essential that your work team applies continuous integration, which will allow you to check every day the current state of development of your projects, evaluate the latest versions of the products, know how they are being built, all the requirements, and more.

Start right now to create software that will change your business

At Imatia we have the people, experience, technologies and work methodologies necessary to cover these five keys points. We offer to you a whole series of services that adapt to the characteristics of your organization, whether you want to delegate to us your software development projects, or if you are looking for a temporary collaboration. Discover them right now and get in touch with our technicians to solve any type of problem, without obligation. Should we begin?


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START: Standard, Team, Agile, Rapid, Transparent.