At Imatia we believe that it’s no longer enough for an application to just work, look nice and fulfill a set of functional requirements. In business environments, people use applications intensively and rely on them to achieve their daily goals and their ambitions. And with all the apps and services that users are constantly exposed to, expectations could not be higher. We aspire to create software that engages users to a point where they love using it on a daily basis, making them more productive and happier at work. In on our experience, these are the five key virtues that make us love an application.


When it comes to love, we all know the difference between nice and attractive. We aim for user experiences that make people say “wow” and make them feel that somebody back there loves them too. Attractive applications are not flashy but sleek, elegant and intuitive. For the same reason that people work better in environments that are beautiful, inspiring and comfortable, organisations of all sizes must aim at creating virtual working environments that are engaging and exciting.



Ok, so you can fall in love with someone over time, but nothing beats love at first sight. Speed is everything in today’s business environment. Applications must start quickly and have very short response times, especially when users are on the move and even when managing large volumes of data. Adding new features must also be a quick and painless experience, especially in large organizations where users may be at remote sites.


Beyond love at first site, long lasting relationships must make practical sense. At the end of the day, the goal is to get things done with the minimal possible effort and we only love things that help us achieve that. To keep the flame of love burning, applications must evolve and continue to surprise the users with new functions and capabilities.



What good is love if you can’t count on it when you need it the most? Applications have to be scalable and secure. Love is also about freedom and trust. Users need to access information and functionality available in other systems and services that could be inside or outside of your organisation. Doing this effectively is only possible if your application can be easily integrated with third party systems in a secure and seamless way.


Lovable applications must also combine ease of use with power, so users should be able to customize simple things like look and feel and layout, but it should also be relatively easy for them to be able to analyse and present information in alternative and insightful ways. Implementing business applications may require considerable economic and organizational investments, so most managers want to obtain a return on investment for the longest possible time. This happens in the mist of an ever-changing competitive landscape, in which new business and technological challenges must be rapidly addressed. Therefore, applications must be easy to evolve and not depend too much on the underlying technologies.


Software que enamora