This phase is essential for many companies in the fashion sector, mainly for those that sell their products through multi-brand stores, as they need to be very efficient in collecting orders and coordinating their commercial campaigns.

To be effective in sales while being efficient with time, commercial agents must have mobile applications to display collections and pick up orders, without having to travel with clothing samples. Similarly, it is important that stores have access to a B2B channel as complete and advanced as possible, which allows them to make their orders and replacements in a simple way and with as much information as possible easily available to them.

In addition, it is essential to properly coordinate the work of the agents, with tools that allow the commercial director to control the execution of their strategies and ensure that the sales force has all the necessary information to properly monitor opportunities and to give personalized attention to each client.