Integrate all the areas and sales channels in your brand













Solutions to sell more with less effort

The fashion sector is undergoing a complete transformation due to the arrival of new technologies and changes in the behaviour of customers. Continual adaptation to this new and changing reality is no longer simply an opportunity for the most innovative companies, it is an indispensable requirement to compete in the current market. We are referring to ecommerce, but also to new forms of communication between manufacturers, stores and customers; and to the management of logistics to continually adapt to increasingly demanding levels of stock turnover.

All of these changes pose a major challenge for the companies in this sector. Changes that affect the entire product life cycle, from design to transportation; and are not easy for every company to assume due to the effort they require in terms of time, money, and innovation.

Imatia enables the companies in the fashion sector to confront these challenges with success; coordinating the work of every department in the cloud, improving their logistical processes, adding new sales tools, etc. In short, we help to improve their competitiveness and profitability. We offer our experience, our assets and our technical capacity so that companies can focus in what they really specialise in and in their business. Meanwhile, we occupy ourselves with the innovation, implementing what organizations need to keep growing.

These are some of the features that are included in our solutions and tools for the fashion sector:

Sales application

Sales application

Application that facilitates and optimises the mobility of the sales force, centralising their tasks and avoiding the transfer of samples of clothes. Included is a virtual catalogue of the brand (photos, videos, sizes, models, prices, colours, etc.), allowing setting goals and priorities, tracking opportunities and ordering instantly.
Online store

Online store

Internet portal where the brand sells their products to stores or end customers, either at home or to pick up at the establishment. The store is integrated in real time with the corporate ERP, has a completely customisable design and is based on the popular e-commerce solution PrestaShop.

Complete ERP

Complete ERP

Integral management system to every process involved in a company in the fashion sector: models, collections, looks, material, sales, purchases, production, warehouse, invoicing, etc.
Advanced POS

Advanced POS

A POS especially developed for stores that sell apparel, with everything required included, and that shares its information with the rest of the applications used by the brand.

B2B application

B2B application

Tablet application that allows other companies (distributors, multi-band stores, etc.) to consult the virtual catalogue of the brand (photos, videos, sizes, prices, models, colours, etc.), and to communicate with the brand or make their own orders in a quick and easy way.


Tools for the analysis of all the information gathered by other solutions: tables, graphs, reports, etc. With this information it is possible to know exactly what is working, to what extent, and to improve decision making.

They all put their trust in us

We have the industry experience necessary to speak the same language as our clients, understanding their needs and creating applications that meet them. Our projects in collaboration with a large multinational fashion enterprise has not only been a milestone but also an enormous learning process; not only because of the size of the company but also because they continually require very innovative solutions. Other companies of smaller size like Blanco, Nanos, Egatex, Selmark, Oky-Coky, Naffta, Paz Rodríguez, and Varón have also collaborated with us on improving their processes. Also highlighted is the close collaboration with clusters and sector associations such as COINTEGA, FEDECON and ATP in innovative projects such as SIMSS and the Fashion Technology Demonstration Centre. Internationally we have worked for a major Ecuadorian sportswear distribution company, Marathon Sports.

  • Centro Demostrador de Tecnología de la Moda
  • fedecon
  • atp
  • selmark
  • varon e hijos

How can we help you?

<span style=Ready to use solutions" class="scale-with-grid" />

Ready to use solutions

Choose a solution that resolves the principle needs of the fashion sector; which is already implemented in other companies similar to yours and that allows you to move forward without needing to innovate technologically; a solution designed for the long term that is highly configurable and that allows you to continually prioritize what is important, and that integrates easily with your other applications.

· ERP for companies in the fashion sector
<span style=Custom development services" class="scale-with-grid" />

Custom development services

We provide you with the experience, industry knowledge, technology and human resources necessary to develop the solution you need to be more agile and more effective in the critical aspects of your business. Contact us and request a meeting with our technicians to study your company’s case.